Some pictures from the production and film scenes of Avatar
Monday, 8 February 2010
Avatar
1. To make the movie popular and ensure it is watched and sells a lot when released. For a film backed up by many companies including 20th century fox, the message has to be clear.
2. On the internet and in cinema adverts.
3. Yes I actually remember the film and probably want to watch it when I can.
4. The campaign is basically saying that the avatar is unique unlike anything seen before literally making people want to see it.
5. The strategy used is more of surprise and persuasion by people rating and talking about the movie.
6. The items used for the campaign I have noticed are mostly TV adverts and internet trailers.
7. The brand name James Cameron’s Avatar and the picture as well.
8. I think everyone but mostly the young audience is targeted because the director himself said he wanted to make a film that he himself can go to the cinema to watch.
9. The people who are promoting this film have done a great job because most networking sites, film sites and search engines have screen adverts and pop ups of the film. Social networking is known to mostly the young people so there we have it.
10. The campaign is bringing the media hype out strong talking about the production taking years, so I guess the audience are expecting much from the film.
11. I think it should be more about advertising that hyping the film itself because if it flops the director would be ripped apart by the same media.
12. I was aware from the onset so it’s not a big surprise.
13. In course of publicity they are made all the famous actors in the film like Sigourney Weaver more popular and giving out ideas of best performance like nothing ever seen.
14. I think there should be because it is for the society that the film is being made for and it is set on their belief that they would rate and relate to the movie. It is known that any movie that doesn’t conform to standard could become a failure.
15. From the trailer to the poster to the director review all we see is the technology used to create the movie and it is believed to be one of the most technologically advanced movies of all time after ten years in production
Monday, 12 October 2009
Micro-Analysis of Elephant
LOCATION + SETTING
PROPS
NARRATIVE
LIGHTING
COSTUME
PERFORMANCE
CAMERA ANGLES + FRAMING
SOUND AND EDITING.
LOCATION: The location is a learning environment like a classroom or a library and we are made to know that he is a typical student in a school. Setting is just a class in maybe a college or high school in America because most high schools in America don’t use school uniforms as we are meant to believe.
PROPS: The props in the scene are table, books, cabinet, wet paper towels, jars, his books and his pen. All those are used to build up the scene to align with the narrative of the film.
NARRATIVE: This scene fits the narrative of the film building up; this scene can also be called the conflict. Traces of wet paper towel on the wall behind him, on his jacket and table show that it is being thrown at him. Also his facial expression shows that he is weak and he can not respond to the situation.
LIGHTING: The room is well lit with natural lighting but to define the camera shot a fill light was used. As we can see the room is more lit from the left side of the boy and the light blends with the light of the natural surrounding. His has shadow from his hair is falling on his eyes, the side of his nose and his neck.
COSTUME: He is dressed like a normal teenager, in his red t-shirt, grey hooded jumper and his blue jacket. The colours have means like Blue is often associated with sadness and red is associated with love, or anger. Gray is a balanced color although it can be seen as a moody color.
PERFORMANCE: He has a look on his face gives away the fact that he feels sad or troubled, angry but can’t show it and his body language tells that he is introverted and distant from every thing happening around him. He seems isolated from the whole class.
CAMERA ANGLES+FRAMING: it’s a medium shot and it is used to give detail to the audience like the location, props, and other things that help to give a narrative spin to the scene, although we still get close to the character and share his point of view.
PROPS
NARRATIVE
LIGHTING
COSTUME
PERFORMANCE
CAMERA ANGLES + FRAMING
SOUND AND EDITING.
LOCATION: The location is a learning environment like a classroom or a library and we are made to know that he is a typical student in a school. Setting is just a class in maybe a college or high school in America because most high schools in America don’t use school uniforms as we are meant to believe.
PROPS: The props in the scene are table, books, cabinet, wet paper towels, jars, his books and his pen. All those are used to build up the scene to align with the narrative of the film.
NARRATIVE: This scene fits the narrative of the film building up; this scene can also be called the conflict. Traces of wet paper towel on the wall behind him, on his jacket and table show that it is being thrown at him. Also his facial expression shows that he is weak and he can not respond to the situation.
LIGHTING: The room is well lit with natural lighting but to define the camera shot a fill light was used. As we can see the room is more lit from the left side of the boy and the light blends with the light of the natural surrounding. His has shadow from his hair is falling on his eyes, the side of his nose and his neck.
COSTUME: He is dressed like a normal teenager, in his red t-shirt, grey hooded jumper and his blue jacket. The colours have means like Blue is often associated with sadness and red is associated with love, or anger. Gray is a balanced color although it can be seen as a moody color.
PERFORMANCE: He has a look on his face gives away the fact that he feels sad or troubled, angry but can’t show it and his body language tells that he is introverted and distant from every thing happening around him. He seems isolated from the whole class.
CAMERA ANGLES+FRAMING: it’s a medium shot and it is used to give detail to the audience like the location, props, and other things that help to give a narrative spin to the scene, although we still get close to the character and share his point of view.
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