1. To make the movie popular and ensure it is watched and sells a lot when released. For a film backed up by many companies including 20th century fox, the message has to be clear.
2. On the internet and in cinema adverts.
3. Yes I actually remember the film and probably want to watch it when I can.
4. The campaign is basically saying that the avatar is unique unlike anything seen before literally making people want to see it.
5. The strategy used is more of surprise and persuasion by people rating and talking about the movie.
6. The items used for the campaign I have noticed are mostly TV adverts and internet trailers.
7. The brand name James Cameron’s Avatar and the picture as well.
8. I think everyone but mostly the young audience is targeted because the director himself said he wanted to make a film that he himself can go to the cinema to watch.
9. The people who are promoting this film have done a great job because most networking sites, film sites and search engines have screen adverts and pop ups of the film. Social networking is known to mostly the young people so there we have it.
10. The campaign is bringing the media hype out strong talking about the production taking years, so I guess the audience are expecting much from the film.
11. I think it should be more about advertising that hyping the film itself because if it flops the director would be ripped apart by the same media.
12. I was aware from the onset so it’s not a big surprise.
13. In course of publicity they are made all the famous actors in the film like Sigourney Weaver more popular and giving out ideas of best performance like nothing ever seen.
14. I think there should be because it is for the society that the film is being made for and it is set on their belief that they would rate and relate to the movie. It is known that any movie that doesn’t conform to standard could become a failure.
15. From the trailer to the poster to the director review all we see is the technology used to create the movie and it is believed to be one of the most technologically advanced movies of all time after ten years in production
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